Direct Line to the Studio.
Leadory is an independent mobile game studio based in Berlin. We specialize in atmospheric, story-rich titles for iOS and Android. This is our direct channel for publishers, press, and players.
Common Inquiry Pitfalls
Vague Proposals
Generic partnership emails without mentioning our portfolio or specific game alignment get deprioritized. We respond to informed inquiries.
Unrealistic Timelines
Asking for a new prototype in 48 hours misunderstands our development cycle. We build for depth, not speed.
Third-Party Spam
We do not engage with marketing agencies or middlemen. Direct communication from principals only.
"Our review process is weekly. A clear, concise email from a decision-maker is worth ten follow-up calls from a representing agency." — Alex Vance, Publishing Lead
A Publisher's First Contact
Scenario: A mid-sized indie publisher, specializing in narrative mobile titles, is scouting for Q1 2025 releases.
Initial Action: They scan our "What We're Building Next" section. They note 'Project Aether'—a narrative puzzle game in final polish. The genre and platform fit their portfolio.
The Inquiry: Instead of a generic "let's partner" email, they send a concise note referencing 'Aether's' core mechanic, attach one relevant portfolio success, and propose a 15-minute intro call to discuss distribution reach.
The Outcome: This structured, specific inquiry is routed to the top of our queue. It shows respect for our process and allows a productive conversation from the first message. This is the standard we respond to.
Current Pipeline: Seeking Partners
We operate a small, focused pipeline. This is our current slate of active projects. Scroll to view technical specs and partnership needs for each title.
Project Aether
Project Bloom
The Partnership Decision Lens
When evaluating a new publishing or development partnership, we use a clear, three-axis framework. This isn't a scorecard—it's a map of trade-offs.
Axis 1: Creative Alignment
Long-term project cohesion and shared vision. Avoids creative drift during development.
Potentially slower deal cycles. Requires deep, early-stage conversations about core mechanics and narrative.
Axis 2: Market Execution
Proven channel access, targeted UA expertise, and realistic launch timelines.
Partnerships with large, bureaucratic publishers that lack agile decision-making for indie titles.
Axis 3: Operational Fit
Clear communication cadence, defined milestones, and transparent reporting.
Vague contracts or partners who expect 24/7 availability from a small, focused team.